In 2021, Trase helped incubate and launch Do Pasto ao Prato (meaning 'from pasture to plate'), a consumer-facing application (available for iOS and Android), bringing radical new transparency on links between slaughterhouses and retailers in the Brazilian domestic meat market. Since its inception, the app has achieved 8,300 downloads and mapped over 19,000 beef products nationwide, connecting production sites to more than 2,100 retail outlets.
Do Pasto ao Prato's data addresses a key accountability gap in the efforts to eliminate deforestation: only three retailers to date have adopted sustainable procurement commitments, despite three-quarters of all beef produced in Brazil being consumed in the domestic market and the sector being responsible for one-fifth of all commodity-driven deforestation across the tropics.
An early example of the power of Do Pasto ao Prato to address this accountability gap was the use of its data as the backbone of a campaign by Mighty Earth which implicated suppliers of JBS, the leading meat packing company, in deforestation in the Amazon and the Cerrado.
As a direct response, retailer Carrefour Brazil suspended beef procurement from two implicated JBS slaughterhouses as a preventive measure. Moreover, subsequent in-depth investigations led to the delisting of 177 non-compliant farms from JBS’s own sourcing. Carrefour also requested a precise action plan from JBS for accelerating the traceability of indirect farms and began implementing its own plan to reduce its reliance on JBS until these measures are fully in place.